The Power of Packaging: How to Catch Attention
Packaging is the first point of contact that your customer has with your product, and it can make or break their purchasing decision.
Whether you sell online or in a physical store, investing in packaging design can make a significant difference in how your product is perceived. Big brands spend a lot of time and money on consumer research and focus groups before launching a product, and packaging is a crucial component of that research.
In recent years, social media influencers have gained a massive following, making them a potent marketing tool for brands. Influencer marketing has become an effective way for companies to get their products seen by a wide audience. When influencers promote products in unboxing videos or showcase them on social media, it can lead to increased brand awareness, engagement, and sales.
Unboxing videos have become a popular trend, especially in the age of e-commerce. Brands partner with influencers, send them their products, and have them open it in the form of an ‘unboxing video’. These videos resonate with the influencer’s loyal audience, and the good ones have even gone viral. However, an effective unboxing video is one that showcases packaging with a well thought out design. A thoughtfully engineered box with attractive artwork is more likely to trigger a response and drive sales.
At Rush, we understand the importance of packaging design and how it can impact your business. We specialize in designing and printing packaging that sells. Our team of experts can help you bring your packaging ideas to life and create packaging that resonates with your target audience.
We offer custom packaging solutions that are tailored to your unique needs and budget.
Got Ideas? Let’s chat & see how we can help you design and/or print packaging that will sell.