Q Mixers :: Packaging Refresh
The Shining Star
Q Mixers, a Brooklyn-based beverage brand whose goal is to help the world make better and healthier cocktails, partnered with us to unveil their packaging rebrand. The priority of their rebrand was to ensure that their cocktail was the shining star, with their mixers' key attributes taking center stage. These attributes include the use of real ingredients, a less sweet flavor profile, and perfectly carbonated beverages.
- Hero Comps
- Packaging Comps
- Color Exploration
- Rub Down Transfers
Together, we embarked on a journey to revamp their entire product line, working hand-in-hand with their packaging and brand team to bring their new packaging designs to life.
By creating production-style packaging prototypes, the Q Mixers team was able to envision what their products would look like when they hit the shelves, allowing them to evaluate and make key design decisions before going to production with their packaging.
Our packaging prototypes were used for design review and internal approvals, and once all was said and done, they were showcased in lifestyle photoshoots to announce their new look to the world.
