Logic :: Sweepstakes

Large Scale Done Right

When Logic, one of the top e-cigarette brands in the US, needed some serious packaging and point-of-sale materials for their exciting "Sleevestakes" sweepstakes campaign, they knew just who to call - Rush!

Our team had a blast collaborating with Logic's brand team to design the perfect packaging sleeves that would fit like a glove around 4 unique SKUs of their retail packaging. 

Once the artwork was ready, we cranked out over 100,000 sleeves, adding some extra sparkle with spot gloss and matte varnishes.

We also created a wide range of point-of-sale materials that were sure to catch people's attention. From wiggling and jiggling shelf wobblers, to door decals that made a statement, and shelf inserts that were impossible to miss, we made sure every aspect of the campaign was on point. 



  • Structural Packaging Design
  • Packaging Comps
  • Packaging and Print Production
  • Complex Kitting/Fulfillment

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