Logic :: Sweepstakes
Large Scale Done Right
When Logic, one of the top e-cigarette brands in the US, needed some serious packaging and point-of-sale materials for their exciting "Sleevestakes" sweepstakes campaign, they knew just who to call - Rush!
Our team had a blast collaborating with Logic's brand team to design the perfect packaging sleeves that would fit like a glove around 4 unique SKUs of their retail packaging.
Once the artwork was ready, we cranked out over 100,000 sleeves, adding some extra sparkle with spot gloss and matte varnishes.
We also created a wide range of point-of-sale materials that were sure to catch people's attention. From wiggling and jiggling shelf wobblers, to door decals that made a statement, and shelf inserts that were impossible to miss, we made sure every aspect of the campaign was on point.
- Structural Packaging Design
- Packaging Comps
- Packaging and Print Production
- Complex Kitting/Fulfillment
Despite the diversity of the substrates and items, we managed to keep everything cohesive and consistent, with all the colors perfectly matching across all items - a true feast for the eyes.
In the end, we kitted and fulfilled all the items for different retailers. The campaign was a huge success, generating high levels of consumer engagement and excitement.
