Rush Studio: GuS Soda
A Creative Concept Brought to Fruit ion
GuS Soda
Founded in 2003 by Steve Hersh and Jeannette Luoh, GuS was what the founders and their friends were looking for in a beverage; something not so sweet like everything else out there. But not so dull and lifeless like flavored seltzers and waters.
- drinkgus.com
Perfectly Balanced
Just as GuS Soda is a perfect balance of sweetness and health, this Rush Studio project is one that perfectly balances practical shooting with visual effects achieved in the editing phase. By imposing certain shots onto others, we were able to create a visually pleasing illusion, and the process of getting those shots got quite sticky at times. On a positive note, it did smell wonderful.
Start to Finish
One of the most satisfying parts of the studio production process is seeing the original storyboard next to the final product. While one shot was omitted during shooting for time's sake, seeing how spot on the rest of the translation is is something special.
The Final Video
And finally, let's take a look at the final product: