Rush Studio: Naturalvert Granola
Naturalvert is committed to creating quality organic granola with a philosophy centered on our health and our environment, and we are committed to shooting a quality promotional video to show off their tasty snack.
What We're Doing
Rush Graphics is much more than a printing and design company. Thanks to our photo/video production division, or Rush Studio, we are able to shoot stunning 8K and 4K photo and video. We often produce promotional material for clients to advertise their products, whether it be a photo for their online store or a video ad for social media.
Lately we have been so inspired by the products & designs coming from the minds of smaller brands that share similar stories and philosophies to our own here at Rush.
We are always looking for ways to connect with the creative community and help them elevate to the next level.
One way we tap into this is by creating fun and experimental videos that we feel reflect the voice of the brand in a crafted setting made by us here at the studio. This is a way to keep the creative juices flowing and showcase the people & things we relate to.
A Quick Introduction to the Camera
We will be making a full, in depth blog post about our studio equipment in the future, so keep an eye out for that! For now, however, let's start with a quick summary of the hardware used to create this video. The RED Digital Cinema DSMC2 Helium 8K Camera is not only sleek and pretty, but is also a powerhouse, recording 8K video at 60fps. With an attachable probe lens, we were able to get a gorgeous macro shot of the granola as it left the bag and continued to fall. Stay tuned for more info on our studio hardware and projects!
From Idea to Video
As all projects do, this all started with a few ideas being thrown around, in this case, by Rush's resident Chris's. Both sat down and explored different ideas as to how to shoot, from what camera moves should be used to which color packages should be in the forefront of the video. Chris B took the helm, knowing exactly which ideas would work for which products and making sure everything was prepared, shot and edited perfectly. Chris C helped with shooting and created the storyboard used to translate their ideas into a visual guide.
The Result
Despite this being quite a simple video, a lot of preparation and work went into shooting and editing by Chris B. As someone heavily involved with and committed to studio production, Chris is more than ready to keep creating videos like this one. We plan on getting creative and having quite a bit of fun experimenting with future mini-video projects like this. For now, let's take a look at the outcome of Rush Studio's work with Naturalvert's Granola:
A Little More About Naturalvert
We did not only choose Naturalvert because we enjoy it's packaging design and the tasty snack within, but also because we find that the message portrayed by the company is an important one that should be shared with as many people as possible. Naturalvert is much more than just a granola brand. Through their website, blog and social media, they take the time and effort to help each person they can reach to live a cleaner, healthier lifestyle, while also advocating for environmental consciousness and preservation. Many brands are much more than just their product, and this is something we heavily respect and admire about Naturalvert.