Packaging
dielines
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With dedicated packaging engineers on staff, our team is able to assist in developing die-lines and structural packaging designs. Our understanding of the production process allows us to create packaging that is not only feasible and cost-effective for high volume production, but that will make an impact on shelves. At Rush, packaging challenges are met with creative solutions.
Design
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Our team of expert designers has the skills and knowledge to create packaging that reflects the unique identity of a brand and captures the attention of potential customers. We believe that great packaging design should be both visually appealing and functional, ensuring that the product is protected and easy to use.
Color
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Packaging design does not naturally translate well on paper - That’s where we come in. We strategically color-correct artwork by taking into account the substrate, the use of white ink as an under base, and the finishing methods. We then go through a testing phase until it looks exactly as desired, all while ensuring that it can be replicated in high-volume production.
“Because some of our clients print overseas, we developed a system about 15 years ago that accounted for the different CMYK standards often used in Europe and Canada. It’s a tiny color difference, but if you use U.S. standard process ink for separation, the end product will look different when printed with their ink, so I’ll use European ink colors in our digital press for proofs. These are the kinds of steps we take to ensure that our attention to detail and color will translate to the final end product."
CEO Rush Graphics
comp
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Packaging mock-ups, or comps, are an excellent preliminary step to qualify the package’s structural integrity as well as its graphic function and marketing appeal. Comps are also an effective tool at trade shows, photo shoots for mass merchandising, and pre-marketing testing/focus groups.
Whether the packaging is a folding carton box, flexible pouch or shrink sleeve, we can create as little as 1 prototype to 1,000+ sales samples per SKU.
Using a variety of print methods, our mock-ups are expertly crafted to showcase the quality and potential of your upcoming products. These models are created with production standards in mind, providing an accurate representation of what the final product will look like.
production
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When you're ready to launch your product, trust us to create packaging that accurately represents your brand and product message. Our in-house production team uses state-of-the-art technology and industry best practices to deliver high-quality packaging. We provide personalized support and guidance throughout the entire process, so you can bring your product to market with confidence.
Get to know the experts behind our products
Whether you need custom-designed boxes, labels, or any other packaging product, we have the expertise and equipment to bring your vision to life.