Building a Social Media Presence for Your Brand

Social Media

Instagram, TikTok, Facebook, Twitter... Social media has garnered quite an interesting mix of views from the general public. One thing that most people can agree on however, is that social media can be one of your greatest tools to help grow your brand and company. Whether you are a small business or a large corporation, social media offers countless ways to get your brand recognized by potentially millions of users, if not hundreds of millions. 

Starting Simple

Let's start with the simplest way of utilizing social media for your brand, advertising. This is quite simple and easy. By posting pictures of your products, providing information about them, and telling people to buy them, you may find success in getting your products recognized. However, with the over saturation of this type of posting on social media, you may find that this isn't quite enough to break into the public view.

Getting Creative

This is the key to success when it comes to your social media presence. In this current climate, social media is chock full of people trying to do the same thing as you, which is why the most important tool in your arsenal is creativity. In addition to creating simple ads, what you should be creating is content. You want to create posts that will grab peoples' attention and keep it. You want to make it your objective to stand out from other brands.

Keep in mind that not all social media apps are the same, a very important aspect of what you choose to post and where. Apps like Instagram, Facebook, and Pinterest are usually suited more towards "professional" posts, where you seek to stand out through design and layout, interacting with followers, showcasing your products effectiveness, and collaborating with well known creators, if possible. 

One of the most popular platforms to ever exist, TikTok, is a great place for your less serious, more laid back and/or humorous posts. Being a solely video based platform, you are forced to create content that can entertain and teach while keeping the attention of viewers. Because of the nature of how human attention spans operate, popular tactics of advertising on TikTok heavily include humor, skits, and behind the scenes or exclusive content that viewers will be intrigued by. 

Customer Interaction

One of the most important aspects of maintaining a successful brand is maintaining a positive relationship with your consumers. Transparency, sincerity, and gratefulness are all qualities that people greatly respect from the brands they choose. By using social media, you can form connections with your audience and strengthen their respect and trust in your brand.

Twitter is easily the best option when It comes to this tool. Being a text based platform, Twitter is often the go to place for companies and brands to interact with their customers. You can provide customer support, make public service announcements, give insights, and show your thanks to your consumers and it will not go unnoticed by them. The effect of a positive relationship with your audience is crucial in keeping your brand afloat.

How Rush Graphics can help you 

From advertising to packaging, Rush has you covered. We've helped various entrepreneurs and business owners realize their visions, whether it be through photoshoots or video shoots for online use from Rush Studio, or package design and creation for their products, we are always eager to help you create a brand that you will be proud to showcase on your social media profiles.

If you are in need of promotional photos or videos such as the ones we shot for Naturalvert and Mezcla, or seek to explore the packaging and design of your products, contact us and we will be happy to assist!