Bud Light :: Misconceptions

Unmasking the Truth

As it turns out, many people are under the impression that Bud Light Seltzer contains beer, when in reality, it doesn't. This common misconception led the Anheuser-Busch team to wonder what other popular myths are out there, and Misconceptions was born.

The team at Rabble Game worked closely with the Bud Light Seltzer team to create this party game that will put your friends' knowledge to the test as they try to decipher fact from fiction.

We had a blast producing the packaging at Rush - from die-line creation to production, kitting and fulfillment.