GODIVA :: VDay '22 Packaging Dev
We had a blast working alongside GODIVA's packaging team to bring this packaging to life
We worked closely with their team to develop print colors and test various finishing techniques, all while making sure it was feasible for mass production. It was a true collaboration as experimented with different opacities of white ink to really make that gold substrate shine.
- Color Exploration
- Packaging Comps
- Packaging Sale Samples
When everything was said and done, we created production-style mock-ups for their photoshoots and tons of sale samples to help their sales team pitch to retailers.
It was a labor of love, but we had a blast seeing it all come together. We provided the GODIVA art team with the final print production files, which were used to reproduce these beauties all over the country for Valentine's Day 2022 Can you say sweet success?!
