Spring Refresh: Rush Apparel
A spring tee moment, fresh off the line!
Spring in the Air
Inspired by the airy feeling of spring, we designed and printed a Rush tee to bring a sense of freshness to life. This tee plays off the idea of clothes hanging on a line, paired with blue skies and soft clouds. The "Fresh Off the Line" concept is all about creating a light, simple, and clean aesthetic!
Hot off the Press
Dalton put together the spring designs, ready to go onto the t-shirts. We used vibrant heat transfer vinyl to make every detail pop, and then Dean took over with the heat press. He carefully cut, transferred, and smoothed out each design onto the front and back of the shirts. Within just a few minutes, the tees were ready to hit the sunshine!
Captured in the Breeze
Dalton and Marco teamed up to bring the new tee to life on camera. They wanted to recreate that feeling of letting your clothes dry outside on a backyard clothesline. After setting up the tee and getting the cameras ready, they watched it flow in the wind.
"We put our print, packaging, photo, and video all on the line... literally!"
