Pantone :: Color of the Year 2026
THE BIG REVEAL!
Pantone's highly anticipated Color of the Year has officially arrived and Cloud Dancer is ready for its moment! Soft, calm, and quietly refreshing, this shade brings a breath of fresh air into the holiday rush. We had the pleasure of working with Pantone to photograph and retouch their "how-to-use" visuals and lifestyle product imagery, fully bringing their campaign to life.
- Photography
- Photo Retouching
- Creative Direction
Behind the Clouds
Our team in the Rush Studio was hands-on from the very beginning building every element that brought Cloud Dancer's world to life. We designed the sets, shaped the lighting, and ensured each product was presented perfectly to reflect the color's calm and airy tone.
Alongside photographing Pantone's "how-to-use" shots, we also captured the lifestyle visuals that highlighted the products in action throughout the collection. To bring the story together, we developed three distinct setups from the Morning Ritual to the Creative Flow and the Everyday Calm. Each one was crafted to showcase the Color of the Year in use and in the moments of everyday life .
Cloud Dancer's Debut
Our product and lifestyle imagery was then featured on Pantone's website to promote their new collection of Cloud Dancer. The final outcome showcased how our visuals aligned with Pantone's creative direction, allowing the color's soft and airy tone to take center stage. It was exciting to see our work come together and we were more than happy to be part of the creative process, helping Cloud Dancer get the spotlight it deserved.
